CLEVELAND – Cleveland State Athletics is excited to announce that the department has extended its athletic partnership with Nike and BSN SPORTS, the nation’s largest direct marketer and distributor of sporting goods to the school and league markets and a division of Varsity Brands. Through this partnership, BSN SPORTS will serve as the official apparel and equipment provider to the CSU Vikings Athletic program while outfitting the department’s student-athletes, coaches, and community members in premier Nike product selections.
“We are excited to extend our already strong relationship with industry leaders Nike and BSN SPORTS to outfit CSU student-athletes with high quality training and competition apparel and equipment,” said Cleveland State Director of Athletics Scott Garrett. “We look forward to their continued service of CSU Athletics, as well as enhancing our partnership with creative co-branding opportunities.”
The partnership, which extends over the next four years and has the option for an additional fifth year, will debut across Cleveland State’s 18 NCAA Division I offerings. CSU will also benefit from access to the BSN SPORTS line of custom campus branding products and expansive support teams.
“This agreement between Cleveland State, BSN SPORTS and Nike will add tremendous value and dedicated support to the experience of the coaches, student-athletes and administrators involved with CSU Athletics,” Todd Northrop, vice president of the BSN SPORTS Collegiate Select program said “Our team is excited to provide the Vikings’ coaches and teams with the best possible service, unparalleled access to sports equipment and premier apparel and branding resources to continue growing Cleveland State’s prominent athletic brand and fanbase. We are proud of this partnership and welcome the opportunity to give time back to CSU coaches on a daily basis, so they can continue focusing on positively impacting the lives of student-athletes.”
“Elite partnerships like the one we have announced today fuel our passion at BSN SPORTS and affirm our highest aspirations for our partners nationwide. With over 1,100 sales professionals servicing their communities nationwide, we are committed to elevating the experience of students and athletes and look forward to expanding premier collegiate partnership opportunities,” Northrop added.
ABOUT BSN SPORTS
Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.
ABOUT NIKE, INC.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories.